BDS Movement UX Strategy

The BDS (boycott, divestment, sanctions) movement is a Palestinian-led campaign to hold the Israeli government accountable to international law, and demanding equal rights for Palestinians. The primary aims of this project were to transform the BDS web platform to better educate people new to the movement, and to maximise the opportunities for users to take action.

I worked with Visualizing Palestine in developing the overall UX strategy, and took the lead in translating this into a series of UX diagrams, and then into wireframes for each section of the site.

Overall navigation map visualizing the main site sections and user flows.

Close-up of navigation map.

Action chain. How users are encouraged to sign up and take action.

Content depth. How different sections of the site offer different levels of detail.

How different types of users are intended to navigate throught the site.

A series of early wireframes for different sections of the site.

A snapshot of the main page of the final BDS website.