BDS Movement UX Strategy

BDS (boycott, divestment, sanctions) is a global Palestinian-led movement for freedom, justice and equality, with local campaign groups active in at least 40 countries around the world.

The primary aims of this project were to transform the BDS web platform to better serve people new to the movement, and to maximise the opportunities for users to take online actions and join local campaigns.

I worked with Visualizing Palestine in developing the overall UX strategy, and took the lead in translating this into a series of UX diagrams, and then into wireframes for each section of the site.

Overall navigation map visualizing the main site sections and user flows.

Close-up of navigation map.

Action chain. How users are encouraged to sign up and take action.

Content depth. How different sections of the site offer different levels of detail.

How different types of users are intended to navigate throught the site.

A series of early wireframes for different sections of the site.

A snapshot of the main page of the final BDS website.