MyToyTown Service Design

MyToyTown is a personalized slot-together wooden play system that I have been developing since early 2017.

Alongside developing the design the design of the toy itself, I also developed a series of service design models and business plans, thinking through the process of growning MyToyTown from a pipeline-based business model into a platform-based model engaging a community of designers and a decentralized network of manufacturers.

The development of MyToyTown was supported by the SmartESA accelerator programme and a Kafalat iSME innovation grant.

MyToyTown pitch deck, including business model and projections.

Diagram illustrating MyToyTown platform model.

Wireframe for MyToyTown beta web platform with basic product customization and character designer.